- SALES & MARKETING KIT -
Since 1996, Jay-Crew Landscape, Lawn Care and Maintenance has maintained a consistent brand image without the need for a huge marketing or advertising campaign. By 2014, the company was beginning to outgrow its local area. The time to push the Jay-Crew brand and service into new markets was quickly developing.
Jay-Crew was already an existing client of Whitinger Strategic Services, which helped to position us with a unique understanding of their brand. The local recognition with their existing client base was important to keep intact but we wanted to make sure that the new Jay-Crew “look” would be current and appeal to any of the untapped target audience. We presented them with an entire stationery refresh, a supplementary brochure, and a folder to contain the new materials. We also presented them with a new web presence to help push the company in the right direction – forward.
In addition to the existing green and blue colors, we added a slate grey shade. This not only grounds the brighter colors; it sets Jay-Crew apart from their competitors. It is also utilized to separate the services. We broke down the services list into three categories, which means each service gets its own color.