The Automated Farmers Market

June 7, 2021

June 3, 2021, Muncie Indiana – Whitinger Strategic Services was proud to partner with Munsee Meats to help them brand their innovative vision of an Automated Farmers Market (AFM) in Muncie, Indiana.

Munsee Meats contacted WSS as they were looking to take the company in a new direction and dramatically grow the business while also supporting local farms. The company originally sold exclusively to commercial customers, but the new ownership group worked with Whitinger Strategic Services to begin marketing their products directly to consumers as well. As they began looking to serve this new audience, they sought out new distribution methods, and ultimately, implemented an Automated Farmers Market, or AFM.


The goal of the AFM was to offer an additional method of delivering fresh meat and produce to consumers in addition to the company’s retail location and home delivery. The AFM is a large temperature-regulated machine located in a high-traffic area on the Northwest Side of Muncie. With this vending machine-like option, consumers can place an order online and use a QR code sent by text and email following their purchase to operate the AFM and pick up their order.

WSS began assisting with this strategy when designing Munsee Meat’s new brand and website. The vision for the website included a way to integrate this purchase & delivery option seamlessly when the company was ready to roll it out. In the first five months the AFM has been operational, Munsee Meats has distributed thousands of products to consumers.


Once the weather warmed up this spring, Munsee Meats had Starocket Media apply the vinyl wrap, designed by WSS, to the AFM. WSS’s Creative Director, Lucas Tetrault, designed the graphics so the AFM would stand out and begin to familiarize the community with the newly established Munsee Meats Brand.

“We have been fortunate to work with many companies and design for all types of applications, but this was the first Meat Vending Machine we have ever tackled,” stated WSS Managing Director, Richard Crist. “The team at Munsee Meats is the definition of ENTREPRENEURIAL and their vision for this new technology was inspiring. We are thrilled to play a small part in helping them realize their vision.”