Muncie Visitors Bureau Strategic Plan

July 1, 2016

WSS Facilitates Strategic Plan for Muncie Visitors Bureau

July 1, 2016 – Muncie Visitors Bureau (MVB) recently secured the services of Whitinger Strategic Services (WSS) to facilitate a strategic planning process that will ensure the continued relevance and growth of the organization. WSS worked with MVB board members, staff, community leaders and external stakeholders in the area to develop a comprehensive multi-year plan.

The project began with the development of survey questions and an extensive data gathering process completed through online surveys, phone interviews, and focus groups. After connecting with both internal and external stakeholder groups, Whitinger Strategic Services completed a thorough analysis and summarization of the stakeholder feedback which was then delivered to the Board of Directors and Management in a comprehensive report. Additionally, WSS hosted a planning retreat at their Muncie office for MVB Board Members and Staff. From this session, the organizations Mission & Vision statements were enhanced, comprehensive focus areas were identified, and specific goals were developed.


MVB logo(without)


Whitinger Strategic Services used their experience in strategy, branding, and communication to provide a plan that, when implemented, will improve the overall effectiveness and awareness of the organization. Areas addressed in the plan include; enhancing the visitor experience to increase repeat visits and positive referrals, increasing the number of non-resident and resident visitors, enhancing the awareness of the Muncie Visitors Bureau among identified stakeholders, and researching opportunities for meaningful revenue diversification for the organization.

“The Muncie Visitors Bureau does so much behind the scenes to promote Muncie & Delaware County as a great place to visit and live. Our team was privileged to work with them to create a strategic plan that is both challenging and achievable,” stated Whitinger Strategic Services Managing Director, Richard Crist. “The work of the Muncie Visitors Bureau is so vital to the overall health and economic vitality of our community. We are excited to see the significant strides they take in fulfilling their mission.”