Creative Director Lucas Tetrault Helps Beautify the Local Community
December 3, 2019
Whitinger Strategic Services Creative Director, Lucas Tetrault, was selected to participate in the Muncie Arts and Culture Council’s Box! Box! project in Muncie this past year and his artwork that is displayed is a must-see attraction. The Box! Box! Project was created to beautify drab-looking traffic signal control boxes into vibrant pops of art throughout the city. The MACC plans to continue accepting proposals for more box artwork in the coming years.
Lucas grew up always drawing and painting and attended Purdue University where he learned how to apply those skills toward a career in computer graphics and design. In his role as Creative Director at Whitinger, Lucas is involved in creatively strategizing, designing, and maintaining company brands which include a wide variety of things such as websites, brochures, direct mailing pieces, ui/ux mock-ups, app design, logos, posters, photo manipulation and digital/traditional illustration work.
After going through a rigorous selection process, Lucas sketched out his design digitally, taking care to make sure each side of the box would have its own dog. He also talked to friends at Star Rocket Media, who printed the design onto a vinyl wrap; when applied correctly, this wrap can last years, despite being out in the elements.
The box Lucas designed is called Must Love Dogs as a way to connect with the many people who walk, bike and drive by the Minnetrista area each day. At nearly any time, you’ll see someone out walking their dog. Family pets resonate with such a large group of the population and the hope is that the various dogs featured on his box at the corner of Neely and Wheeling will bring a smile to all who make their way by.
In addition to connecting with the community, the box serves as a tribute to Lucas and his wife Celeste’s first family pet – a sweet Doberman named Jezzy – who was lost too soon to bone cancer at only 7 years old. The art installment gives Lucas and his family the opportunity to remember Jezzy each time to pass by.
A map is available online through the Delaware County GIS system where the locations of all the art-covered boxes can be viewed as they’re completed.
See more about the project online at: