How Does an Annual Report Help Tell Your Story?
Every company and organization has a story to tell. Whether you are a not-for-profit organization with a passion for giving back or a for-profit company that grew out of a one-man shop in a garage, your story is unique, and it deserves to be told. However, despite the powerful story behind every business, few leaders get to share this story because they lack the appropriate platform. An annual report is a composition of stories, summaries, and data sewn together to capture the details that make the company or organization worth learning more about. This unique report is not only a way to share your overall story, but also a way to share how your story continues to grow and impact people year after year by taking readers on a creative journey.
A key aspect of an annual report is the way it welcomes others into your story. A creative annual report is much more than just details on a website. This report is written and designed in a way that invites others to join your every-day mission. When creating this, it is essential to consider these other perspectives and form the writing in a way that welcomes those who previously knew little about who you are and what you do, to learn more. By keeping this report simple, you are welcoming others to continue reading and learning.
In a world cluttered with email spam and solicitors, it can be difficult to stand out from the rest. An annual report reinstates an authentic humanization behind an organization or company. It allows your unique mission to stand out from the clutter, reminding those who read it, that you are much more than someone clouding an inbox, but instead, you are a human-driven entity with goals, ambitions, and a life-changing mission. By using an annual report to reinstate the human aspect of what you do, you are allowing readers to see much more than words and advertisements, but an overall brand personality.
Perhaps one of the most important parts of any company is also the most overlooked. The details of a company or organization are what keep it afloat. This might be the revenue growth or the dollars donated. It might simply be the amount of participation in an event. No matter what the details are, they have an essential impact on your year. An annual report provides the details in a way that allows them to be so much more than just numbers. The writers and designers of an annual report can utilize the welcoming and humanizing qualities of the report to best engage readers, and showcase the relevance of the numbers presented.