Creative Director Lucas Tetrault Assists Ball State Social Media Competition
April 25, 2019
Whitinger Strategic Services Creative Director, Lucas Tetrault, recently served as a judge for Ball State University’s Center for Advancement of Digital Marketing and Analytics (CADMA) Social Media Competition. The event was designed to present students with an opportunity to showcase their critical thinking skills in the fast-paced, real-time world of social media in strategic social media campaign creation and problem solving with the opportunity to win a cash prize.
This national competition concluded on Saturday, April 13th at Ball State University’s L.A. Pittenger Student Center. The six semi-finalists were given 20 minutes to present their social media strategy for Sun King Brewery to judges in a blind review during the morning presentation sessions. After review, three finalists were selected and given a situational response with an additional 20 minutes to present their strategies.
Tetrault is no stranger to social media strategic solutions. As Creative Director at WSS, Lucas focuses numerous hours to the development of outstanding social media campaigns for a wide range of our clients. He also currently serves as a committee member for East Central Indiana’s Social Media Group.
“I was excited to be asked back as a judge for the social media competition this year,” stated Lucas Tetrault. “I’m continually impressed by the ideas and tenacity on display from the students and how much social media has grown in such a short time.”