Creative Director Lucas Tetrault Assists Ball State Social Media Competition

April 25, 2019

Whitinger Strategic Services Creative Director, Lucas Tetrault, recently served as a judge for Ball State University’s Center for Advancement of Digital Marketing and Analytics (CADMA) Social Media Competition. The event was designed to present students with an opportunity to showcase their critical thinking skills in the fast-paced, real-time world of social media in strategic social media campaign creation and problem solving with the opportunity to win a cash prize.

Lucas poses with his fellow judges.

This national competition concluded on Saturday, April 13th at Ball State University’s L.A. Pittenger Student Center. The six semi-finalists were given 20 minutes to present their social media strategy for Sun King Brewery to judges in a blind review during the morning presentation sessions. After review, three finalists were selected and given a situational response with an additional 20 minutes to present their strategies.

Four students stand at the front of the room, on either side of a tv which reads "Sun King Brewery Social Media Revamp". Three judges sit at a table watching this presentation.

Each group had twenty minutes to present their solution to the judges.


A group of 17 (students and administrators) smile at the camera.

The 2019 Finalists included students from Marian University, University of Cincinnati, Ball State University, Youngstown State University, Western Michigan University, and Florida State University.

Tetrault is no stranger to social media strategic solutions. As Creative Director at WSS, Lucas focuses numerous hours to the development of outstanding social media campaigns for a wide range of our clients. He also currently serves as a committee member for East Central Indiana’s Social Media Group.

“I was excited to be asked back as a judge for the social media competition this year,” stated Lucas Tetrault. “I’m continually impressed by the ideas and tenacity on display from the students and how much social media has grown in such a short time.”