BIG Idea Pitch & Excellence in Innovation Awards
November 21, 2015
Whitinger Strategic Services Works with Innovation Connector to Present the Big Idea Pitch and Excellence in Innovation Awards
November 21, 2015, Muncie, IN– Whitinger Strategic Services worked side-by-side with the Innovation Connector to provide consultation and promotional materials for the IC’s two biggest events of the year – The BIG Idea Pitch and the Excellence in Innovation Awards. The second annual BIG Idea Pitch is a competition for local entrepreneurs to “pitch” their business ideas, concepts, product, or invention to a panel of judges from the community. The Excellence in Innovation Awards ceremony recognizes leaders in business innovation including those who are well established and those who are emerging.
The Innovation Connector wanted a baseball theme for the BIG Idea Pitch while using colors that tie into the IC brand. With that in mind, Whitinger Strategic Services began developing the BIP logo and promotional materials. WSS delivered stickers with the logo on them along with flyers that detailed the events of the BIG Idea Pitch to hand out to different businesses in the community. Foam core posters were designed to showcase the sponsors of the event and also to be placed in the sponsor businesses for promotion. Pennants were designed and hung in the main lobby of the Innovation Connector to tie into the baseball theme. WSS also created several marketing emails and used various resources to send those emails to the community members. Multiple graphics were created and distributed by WSS to use for promotion on social media including Facebook, LinkedIn, and Twitter.
With the Excellence in Innovation Awards, the IC wanted this to be a fun and exciting awards ceremony unlike any other but also incorporating a sense of importance and prestige. The logo was created to reflect just that. To begin promotions for the awards, WSS arranged for a street banner to hang over McGalliard. Creative Director Lucas Tetrault worked especially close with IC Executive Director, Ted Baker, to create the perfect look for the invitation; the invitation was printed on gray paper with a hint of shimmer enclosed in a white envelope with a red fold, which altogether gave a sense of elegance. The event program used the IC color scheme and EII awards logo to feature bios on the guests of honor, the top 5 BIG Idea Pitch participants, and the Young Innovator’s Award recipient. WSS designed the graphics and executed the sending and posting of all marketing emails, news releases, and social media posts.
The Innovation Connector is a full-service business incubator that exists to help entrepreneurs and new and existing business owners succeed by fostering partnerships of small business owners to resources with the tools and support to address the ever-changing needs of an entrepreneur. The services offered at IC include networking, financial packaging, technical transfer and commercialization, business consulting and coaching services, and patent, trademark, and copyright assistance.