Completed Strategic Plan for A Better Way

Feb 11, 2014


Whitinger Strategic Services, an Indiana based business development firm, has announced the completion of a strategic plan for A Better Way Services, Inc. of Muncie.  The Board of Directors and Senior Management of A Better Way Services have undertaken this strategic plan process to ensure the continued relevance and success of the organization. With greater clarity, the value of the organization can be more easily communicated, resulting in greater understanding and support.

From this objective examination, which included gathering input from individuals within the organization and external community stakeholders, A Better Way will continue to work in areas where they provide significant value and realign the appropriate organizational efforts where needed, to fulfill their mission. This project resulted in a refined Mission, Vision, and Guiding Principles and a newly defined organization brand.

“We are honored to have partnered with A Better Way in the completion of this project,” said Richard Crist, Whitinger Strategic Services Managing Director. “The services they offer are a great necessity in East Central Indiana, and our team was eager to help them create a roadmap for continued success, including strategies that will lead to more volunteers, advocates and financial partners for the organization.”

Goals have been established and accepted by the board of directors in the areas of Service Excellence, Organizational Leadership, Community Awareness, and Financial Stability. WSS also helped the organization develop an annual operating plan which outlines a complete set of intermediate objectives and actionable tasks that are necessary to reach their multi-year goals.

For more information on A Better Way Services, visit