WSS at the CADMA Digital Marketing Summit

February 2, 2018

Whitinger Strategic Services Team Participates in Digital Marketing Summit

February 2, 2018 

Whitinger Strategic Services team members Lucas Tetrault, Sheena Peters, and Megan Carrell recently attended the Digital Marketing Summit held at Ball State University.

“With a significant investment in digital marketing for our clients, it is imperative we stay up to date on the newest innovations in digital communication,” stated WSS Managing Director, Richard Crist.

The Digital Marketing Summit is an experience like no other — a conversation around digital marketing education with top-ranked professors, industry leading professionals, and high achieving students. CADMA (Center for Advancement of Digital Marketing & Analytics) at Ball State is working towards bridging the digital marketing skills gap between students, professors, and the industry. The Digital Marketing Summit is a step in that direction. This event included a networking breakfast and lunch with 8 speakers covering a variety of topics, as well as networking social at the end.

Some of the key topics covered at the Summit included:

  • Business to Human: Marketing to Real People in a Digital World
  • Unlock Conversion with the Customer Journey
  • Converting Marketing Funnels into the Social Selling Pipeline
  • Yeah, But Did It Work? Combining Google Analytics & Google Tag Manager to Measure Success
  • The Innovators Mindset, Digital Marketing & The Future
  • The Philanthropic Side of Digital Marketing
  • User-Generated Content
“We had an amazing day at the BSU Digital Marketing Summit! So many great presenters shared innovative ways to reach audiences using digital media,’ stated WSS Account Manager, Sheena Peters. “Our team is always looking to enhance our understanding of marketing principles and the digital landscape is constantly evolving.”