YOC 25TH ANNIVERSARY

- Celebrating 25 Years of Serving Kids -

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The Story

The Youth Opportunity Center of Muncie, Indiana was coming up on their 25th year of serving kids and wanted to make sure that they took advantage of this special time to tell their story. Celebrating 25 years of serving kids was just one part of the overall goal, they also wanted to celebrate the staff, the donors and Judge Caldemyer by paying special tribute to their contributions.

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The Strategy

Having a solid relationship with the Youth Opportunity Center for the past few years really helped us prepare for this special occasion. It allowed us to have a unique insight into what 25 years meant not only to the YOC but the community that they serve. Making sure to give ourselves plenty of time, we were able to plan a strategy for the coming months and organize events and schedules in order to pull the celebration off without a hitch! This meant coming up with a revised brand for the year, support materials, special invites, and planning the entire 25th Anniversary Dinner along with everything in between.


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A Slight
Re-Brand

We wanted to do something subtle with the existing logo to help push the idea that this was a big year for the YOC. By following the brand guidelines and only adding a few elements we were able to keep the brand integrity while providing a new mark that helped call attention to the fact that this was something new!

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The Build Up

Once we had implemented the new 25th branding into the existing materials that the YOC used on a day to day basis – the next step was to promote the 25th event. We made sure to target the specific audiences who would be attending the anniversary dinner by initially contacting them with e-mails via MailChimp followed by printed save the dates and invitations. A newspaper ad was also run multiple times in order to obtain a wider range of awareness of the event.

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The Celebration

Once invites were sent out and people were made aware through e-mails and news advertisements we took a breath and relaxed. No no no, we kept going with event preparation and planning! Whitinger Strategic spent time making sure we had programs, table tents, and powerpoint presentations ready for the big night. Knowing that this was a very special event for the Youth Opportunity Center, we went a step further and helped produce three different videos that played throughout the dinner. The videos showcased the three main reasons why everyone was there to celebrate the 25th anniversary – to pay tribute to Judge Caldemyer, to honor the Staff’s dedication, and to say thanks to all the support from the community.

To view more videos from the event please visit the YOC’s website by clicking the button below:

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One Last Note

Not everything is over when the night is over, Whitinger Strategic made sure to finish strong by providing some post event follow up work. We tweaked the event page for the website by saying “thank you” to everyone who attended, and we also sent out a MailChimp e-mail too all who were invited with links to the videos and photo galleries of the event.

What really finished everything off on a great note for us was when we received a nice note from Polly Craig, the YOC Foundation Executive Director:

Thank you so much for all your efforts and your team’s efforts in making the YOC’s 25th Anniversary a huge success. From the invitations, online posts, program, tri-folds, videos, timeline, etc…. everything was perfect. I know a lot of physical and emotional energy went in to creating items for this event. We are lucky to have you help us with these major projects and tasks. Having Lucas behind the scenes the night of the event was nice and greatly appreciated.

It is a relief that we are done with this big event…..but I will say…. We ROCKED IT! A Perfect event and so thankful for your help in everything.