JAY-CREW

- SALES & MARKETING KIT -

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The Story

Since 1996, Jay-Crew Landscape, Lawn Care and Maintenance has maintained a consistent brand image without the need for a huge marketing or advertising campaign. By 2014, the company was beginning to outgrow its local area. The time to push the Jay-Crew brand and service into new markets was quickly developing.

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The Strategy

Jay-Crew was already an existing client of Whitinger Strategic Services, which helped to position us with a unique understanding of their brand. The local recognition with their existing client base was important to keep intact but we wanted to make sure that the new Jay-Crew “look” would be current and appeal to any of the untapped target audience. We presented them with an entire stationery refresh, a supplementary brochure, and a folder to contain the new materials. We also presented them with a new web presence to help push the company in the right direction – forward.

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Key Features

In addition to the existing green and blue colors, we added a slate grey shade. This not only grounds the brighter colors; it sets Jay-Crew apart from their competitors. It is also utilized to separate the services. We broke down the services list into three categories, which means each service gets its own color.

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Website: Before

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Website: After

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View the entire Jay-Crew site by clicking the photo above or by clicking here.

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The Results

These materials won a Gold Addy Award for Sales Promotion earlier this year. Click here to read more about this accolade!